I’ve written quite a bit about moving from a small town to the city, and all the benefits that come along with 24-hour supermarkets, and ordering warm cookie dough at 2am. But while I was on my afternoon stroll today, I couldn’t help but think about the benefits of a small-town childhood. Namely, appreciating the most basic of retail outlets.

I should make it clear, when I say small town, I’m referring to the relatively small town centre. The reality is that Colwyn Bay has a modest population of 34,000. A fact that is all the more jarring when compared to Llandudno – dinging in at only 20,000. Especially when you take into account how vast Llandudno’s seafront is and how great it is for shopping.
What struck me the most when I got to reminiscing, was how, despite the relatively limited retail outlets, what we had was within such short walking distance. Obviously this comes partly down to the fact that my parents bought a house in such a central location. But also to how small towns are organised. Everything, no matter how limited, is usually within a relatively short distance of one another. And what Colwyn Bay had (and mostly still has) is a theatre, a supermarket, a fabulously rundown W.H. Smith’s (that I miss dearly) and a handful of pubs, cafes and market stalls that pepper the high street. It even had the smallest branch of New Look you’ll have ever seen (and how I worked that tiled floor in my faux Docs, and my even faux-er clip in extensions).
Right, where was I? Oh, yes! I would like to mount a passionate defense of W.H. Smith. Sure, some branches might not be able to compete with the range of choices available somewhere like Waterstones, or have the same level of customer care as an independent book shop. But what they did have were the very brand of soapy, commercial novels that instilled my love of reading.
Where else does an 18 year-old small town queer flock to for menthol fags and a Marian Keyes paperback? How about the endless hardback notebooks, waiting to be filled with what I did in work that day and what boy off Grindr cancelled a date to get his hair braided (yes, that happened)? W.H. Smith! And where else would one of my straight male best friends go to purchase the naked issue of Gay Times for my 16th birthday (yes, that also happened!).
So, let’s cut the shop some slack. The little one’s in train stations and airports are even quite nice (sometimes). I can spend anywhere upwards of 25 minutes going round-and-round the tiny aisles, filling my arms with bottles of water, cans of Coke Zero, awful falafel wraps, and a trashy mag for good measure. The one in Cardiff Central even has a fabulous little Costa counter, where for an extortionate amount of money, you can walk away with two packets of Percy Pigs and a very milky Oat Latte. What is not to love?!
In a world of increasing choice, and a decreasing high street, I feel exceptionally well-placed to avoid the burnout that comes with too much choice. And absolutely inoculated against the disappointment of a dwindling number of brick-and-mortar shops. Because as long as there’s a clapped-out old Smiths, everything will be alright.




